Johnnie Walker Red Label Icon 3.0 (1 L)

"JOHNNIE WALKER RED LABEL is the world’s best-selling Scotch Whisky."

The story of RED LABEL started with the pioneering vision of the Walker family. John Walker and his sons saw an opportunity to take their whisky far beyond the borders of Scotland. They strove to make RED LABEL the world’s favourite whisky and didn’t give up until they achieved that goal, becoming one of the world’s first truly global brands.

Alexander Walker created the distinctive square bottle in 1860, with a label angled at precisely 24°. In a world that predominately uses rounded bottles, it soon became the most recognised whisky globally – it’s an iconic design for an iconic whisky.

The intrepid merchants and engineers who set sail from Scotland over 100 years ago taking RED LABEL with them are responsible for its rapid growth in popularity worldwide. As the Walker family once said, “We sailed wherever ship could sail”, a pioneering spirit that continues today.