Aperol originated in 1919 in Padova, it was a product of the Barbieri Brothers who launched the revolutionary idea of an aperitif with an alcohol content of only 11 percent. From then until today the popularity of Aperol has grown continuously, thanks to its fresh and versatile taste and its capacity to be mixed with so many other drinks. Aperol entered Campari Group's portfolio in 2003 reaching new records of popularity and diffusion.