Absolut A Drop of Love - Pink (1 L) (Limited Edition)

Absolut wants to inspire people around the world to spread love with the launch of its latest limited edition bottle. In this new limited edition campaign, Absolut repurposed ink taken from hate signs around the world to spread a better message. Love

Love is the most powerful force in the world. This is why Absolut’s latest campaign celebrates the power that love has to create a more open world and make a real difference to people’s lives, especially in places where hate-speech and intolerance is widespread.

This was the inspiration behind the Absolut Drop limited edition bottle. The bottle design contains ink taken from hate signs around the world and repurposed to spread a message that radiates positivity. Absolut travelled to racist and anti- LGBTQ protests, collected hate signs, extracted the ink and reused the ink to create the mint and pink Absolut bottle outlines printed on the limited edition bottles. The bottle design also has the word love in multiple languages showing that love has no borders. Ink is not the only element that has been repurposed, as the bottle has also been made using 70% recycled glass including recycled glass from previous limited edition bottles.